Ear, nose and throat conditions are extremely common and can significantly affect breathing, hearing, sleep, speech, and overall quality of life. While many ENT problems are short-lived, others can become persistent, recurrent, or progressively disruptive without specialist assessment and treatment.
At her General ENT Clinic across Central and West London, Ms Aphrodite Iacovidou provides thorough, patient-centred care for the full range of ENT conditions in both adults and children. Alongside her specialist expertise in airway, voice, and swallowing disorders, she offers expert diagnosis and treatment for general ENT concerns with a calm, attentive, and evidence-based approach.
What Is a General ENT Clinic?
A general ENT clinic focuses on the diagnosis and management of conditions affecting:
- The ears and hearing
- The nose and sinuses
- The throat and voice
- The upper airway
ENT conditions can arise from infection, inflammation, allergy, structural problems, or functional disorders. Specialist assessment helps distinguish between self-limiting issues and problems that require targeted treatment or further investigation.
Conditions Commonly Seen
General ENT clinics manage a wide range of concerns, including:
- Blocked or painful ears
- Hearing loss or tinnitus
- Recurrent ear infections
- Nasal blockage or congestion
- Sinusitis and facial pressure
- Nosebleeds
- Sore throat or recurrent tonsillitis
- Hoarseness or voice changes
- Snoring and sleep-related breathing issues
Both adult and paediatric patients are seen, with care tailored to age, symptoms, and individual needs.
How Are ENT Conditions Assessed?
Assessment begins with a detailed history, focusing on symptom pattern, duration, and impact on daily life. This is followed by a careful ENT examination.
Where appropriate, investigations may include:
- Nasal endoscopy
- Flexible or rigid laryngoscopy
- Microscopic ear examination
- Hearing tests
- Imaging or further tests when clinically indicated
Ms Iacovidou is known for taking time to explain findings clearly, ensuring patients understand both the diagnosis and available treatment options.
Treatment Approach
Treatment is individualised and based on best clinical evidence.
Management may include:
- Medication such as sprays, drops, or short courses of tablets
- Advice on lifestyle or environmental triggers
- Minor in-clinic procedures where appropriate
- Referral for surgery only when clearly indicated
The emphasis is always on effective treatment with the least invasive approach possible.
Adult and Paediatric ENT Care
Ms Iacovidou treats both adults and children, with experience across the full spectrum of ENT conditions.
Paediatric ENT care is delivered with particular sensitivity, recognising the importance of reassurance, clear communication with parents, and age-appropriate assessment and treatment.
Clinics and Locations
Private ENT consultations are available at:
- Imperial College Private Healthcare
- The Medical Chambers, Kensington
- The Cleveland Clinic London (Belgravia and Marylebone)
Clinics run on Mondays, Thursdays, and Saturdays, offering flexibility for both adult and paediatric patients.
Why Choose Ms Aphrodite Iacovidou?
Patients benefit from:
- Consultant-led ENT care from first consultation
- Expertise across general ENT, adult and paediatric practice
- Specialist experience in airway, voice, and swallowing disorders
- Access to leading London hospitals and facilities
- Clear, honest explanations and compassionate care
- Recognition by all major medical insurers and self-pay options
Ms Iacovidou practises at the National Centre for Airway Reconstruction within Imperial NHS Trust’s Charing Cross Hospital and has trained at leading institutions including GOSH, UCLH, and Imperial NHS Trust.
Book a Consultation
If ENT symptoms are persistent, recurrent, or affecting your quality of life, specialist assessment can provide clarity and effective treatment.
A consultation allows time to understand your symptoms fully, perform appropriate examination, and agree on a tailored management plan.
FAQs
Do I need a GP referral to attend the General ENT Clinic?
A GP referral is not required for private consultations, although referrals are welcome if available.
Are children seen in the clinic?
Yes. Both adult and paediatric patients are seen, with care adapted to the child’s age and needs.
What investigations can be done during the consultation?
Many assessments, including endoscopy and ear examination, can be performed during the same visit if appropriate.
Will surgery be recommended straight away?
Surgery is only advised when clearly indicated. Many ENT conditions respond well to medical or conservative treatment.
Are consultations covered by private medical insurance?
Ms Iacovidou is recognised by major insurers including Bupa, AXA, Aviva, Vitality, Allianz, WPA, and others. Self-pay options are also available.
